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Thomas Trenfield
UX strategist, UI/Product designer
AUDI LIFESTYLE EXPERIENCES
The goal of this site was to bring the latest news, products, information from the world of Audi and put it in the users hands. The strategy was to come up with the places, the people, the tastes, the trends and of course the technology that go together to make up the Audi lifestyle all in one place.
With a simple informative magazine style Interface and allowing device notifications to inform the user when new articles and events have been maid available. Along with this we gave the user detailed event information and a simple booking interface allowing them to reserve the spot for the next cooking class with a celebrity chef or track time with Audi’s Le Mans winning driver all with in the app.
My contribution: UX and Strategy
Deployment day: September 2013