/
1
2
·
·
Thomas Trenfield
UX strategist, UI/Product designer
SURFIN' Santa
Surfing santa was designed to be a uniquely Australian way to celebrate Christmas.
With the catch phrase of Taken a Break On Us Surfing Santa was sent out two clients and friends with the sole purpose of bringing a smile to there face.
Built in both iOS application and a responsive web interface the simple up down navigation and randomly generated scoring sequence enabled the user to manoeuvre Santa over the face of the wave and jumping into the air to try to be their friends colleagues and their own best scores. At the end of the minute (the runtime for each game) the user was prompted to either share their score on social media or play again.
As a result in a one week period prior to Christmas 2015 we saw over 1000 app downloads and over 30,000 Games played with the best score coming to 3820 from an initial user base of only 142 people whom were sent the game.